Friday, 29 March 2013

Google's Android, dis-empowering the poor?

Yes, like most of you I love my iPad. At the same time I have promoted Google's Android since its early days. Simply, it fits better for the target group we serve most - the Bottom of the Pyramid. But, are we being misled in our optimism about Google Android? We have spent considerable time addressing this question and now share with you our concerns.
It is obviously exciting to see the potential to 'empower the poor' in terms of: a) developing country app developers can earn a reasonable income by selling Apps in Google Play (formerly Android Market), and; b) the apps developed by these developers serve a purpose that is more relevant to the local community.


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We are consultants for European organisations working in international development. Specialized in Innovation - Economic Sustainability - Social Impact Assessment in ICT4D and Mobile for Development (M4D) sectors. We have 20 + years of experiences and our clients include UN Agencies, EU, IDRC.

What we can offer you?

Are you involved in International development, introducing Information Communication Technologies and Mobile Phone applications to support disadvantage communities? Are you concerned about effective products and services in this sector, we can help to innovate them. Do you want to see their sustainability beyond funding cycle? We can help converting the project into a social enterprise. Do you want to understand the social impact? We can design a tailor made model to surface the social impact.