Apps are magical even at BOP
'Huh - Google Map is magical', 'I found a new route to the market', the BOP users took only hours to master the Apps, when low cost Huawei Andriod Tabs were introduced as a shared device, at Android Hubs by
Sarvodaya-Fusion. More importantly it was their house wives who has mastered the Apps first.
Local language Apps
'Bhasha Puwath'; the local language news app created by then university student, (who has subsequently set up a startup company
Bhasha Lanka Pvt Ltd), has been more popular than Facebook, among the 10 Android Hubs. The promise of local app developers becoming local App market champions seems plausible.
Local eco-system approach
All these were enabled by the eco-system centric approach made by Etisalat (third biggest telco) in Sri Lanka. In a context where global app markets (Google Play) and online payment gateways (PayPal) are malfunctional in Sri Lanka, Etisalat as a third party created an exclusive platform for the 21mn population of emerging economy at US$ 5000 GDP per capita.
Sarvodaya Fusion executed Android Hubs under the sponsorship of
Etisalat, where the focus was to engage rural BOP market with digital technologies. Over 11,000 people from 10 rural communities have been
Educated and
Engaged to
Interact with Digital technologies, fulfilling the mission of e-Empowerment!
In mid 1990s, when we had introduced telecentres, 'the rural poor communities - got excited to touch the PCs' for the first time in their life. But, telecentres failed to attract them again and again, as PCs were still complicated to their simple lives defined by illiteracy, low income (below $2 / day) and low infrastructure (unstable electricity etc.). Then came mobile phone and now we are with Android Tabs; 'huh - Google Map is great' - they can now connect with the technology. The device is simple enough to understand, intuitive enough to operate - no need to push too many buttons. It is just a touch (of the screen icon) and it unfolds...something that can connect with their simple imagination'
With over 10 rural communities
Sarvodaya-Fusion has experimented introducing Android devices as shared devices to leverage the on-going development programs such as micro-finance. This video captures a story how single SmartPhone could transform the lives of one village community in Sri Lanka.
Three billion unique mobile subscribers? Yes, it is a huge number.
To learn that another mobile SIM is activated every passing second around the
world is overwhelming. And today mobile technology is the easiest entry point
to the internet too. Looking at this ICT
uptake we tend to believe that
the digital divide - the gap in access to digital opportunities between the
rich and the poor - is a matter of history. The actual picture behind these
numbers is rather different.
Mobile is not universal - that is a painful reality in the age of
4th generation technology (4G), apps and smart devices.
Across Africa, the Pacific, the Caribbean and South Asia, the new
digital divide experienced at the ‘bottom of the pyramid’ has multiple guises -
in terms of signal coverage, technology and policy environments.
A Coverage divide: Mobile communication relies on radio waves that are transmitted
through transmission towers. Networks of these towers (base stations) enable
the voice and data transfer of mobile phones. A variety of factors - such as
demand, landscape, politics, community pressure, as well as investment issues -
decide the geographical positioning of the towers. In rural Africa the running
cost of a tower (40% of which is the fuel bill) often exceeds the potential revenue, according
to telecom sources. There is a shortage of about 60,000 towers in Africa to meet the
needs and demand of the various populations. In this context one may have a mobile
phone with a SIM card (that is counted in those billions), yet this may be almost
equivalent to a dead piece of plastic in the absence of a mobile signal.
People climb on trees to access the mobile
network, and that is the only way to use mobile phones in some parts of Sierra
Leone - Reuters, 2013.
A Technology divide:
While telecommunications advances into third generation (3G) and even fourth
generation (4G) mobile communication standards, the majority of the population
(80% according to GSMA Intelligence) in developing countries is still living with second
generation (2G) signal coverage. This limits the capabilities of mobile phones
to accessing only voice and text messages. Furthermore, many of the world's
poor are using basic 'feature phones' that do not have capabilities such as
access to broadband, touchscreens, or high storage capacities. In other words, the
poor have to limit their mobile phones to accessing only voice and text
messages, while the rest of the world enjoys high-speed broadband, cloud
computing and high definition mobile-TV.
Mobile phone is the first entry point to the
internet for the majority poor and it falls short compared to PC-based internet
access, and the ability to bridge the digital divide: New America Foundation,
2012.
A Policy divide: Does every developing
country have a national ICT policy? No! Indeed it is difficult to accept the
fact there are nations such as Nauru, and the Solomon Islands, who do not have
a national ICT policy. And in some countries such as Myanmar, and Burundi, ICT policies are in draft form but not yet adopted.
Even if adopted, how comprehensive are these policies? Most of them are
focused on one sector such as eGovernance, whereas agriculture, commerce and
currency have not even been considered yet. Without effective national policies
how can change happen on a national scale? In this context, in some countries
there are no responsible government authorities to address the issues related
to ICTs, investments, trading etc, whereas in some others there is no coordination
mechanism in place to work between responsible authorities (for instance
between ICT and Agriculture).
Mobile SIM is out of reach for many of the
48mn population in Myanmar. SIM costs
over US$100, mobile penetration is as low as 5-10%, Reuters, 2013.
According to ITU's
report titled 'Measuring the information society' (2012), if it is measured in terms of
kbits per capita, the digital divide between the developed and developing world
has increased to the ratio of 12:1. And this gap has widened
over the last decade.
Blog by Harsha Liyanage & Philip Edge
What we can offer you?
Are you involved in International development, introducing Information Communication Technologies and Mobile Phone applications to support disadvantage communities? Are you concerned about effective products and services in this sector, we can help to innovate them. Do you want to see their sustainability beyond funding cycle? We can help converting the project into a social enterprise. Do you want to understand the social impact? We can design a tailor made model to surface the social impact.
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